Thursday, August 6, 2009

1. Fact or detail: American children now obtain over 50% of their calories from fat or added sugarSource information: http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=416565

2. Fact or detail: Over 4.5 billion a year is spent on youth-targeted promotions such as premiums, sampling, coupons, contests, and sweepstakes. Roughly 3 billion is spent on packaging especially designed for children.Source information: http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=416565

3. Fact or detail: On average children view over 40,000 commercials a year, most of which are for candies, cereals, toys, and fast food restaurants. Source information: http://ezinearticles.com/?Fast-Food-Advertising-to-Children&id=1664465

4. Fact or detail: Many websites offer free ring tones and music downloads. In order to get these freebies you have to provide an email address. Cross promotion caqmpaings begin creating fast food advertising to children via e-mail marketing.Source information: http://ezinearticles.com/?Fast-Food-Advertising-to-Children&id=1664465

5. Fact or detail: A recent study found that 36% of advertisements during children’s programming were for fast food.Source information: http://www.aacorn.org/uploads/files/GrierJPublPolicyMarket07.pdf

6. Fact or detail: Parents are considered the primary socialization agent, the gatekeepers of the family food supply, and important role models for children’s eating behaviors, especially for young children. Source information: http://www.aacorn.org/uploads/files/GrierJPublPolicyMarket07.pdf

7. Fact or detail: Mcdonalds Annual Advertising Budget in the United States is 635 million compared to Taco Bell’s budget of 179.4 million.Source information: Advertising Age. June 24, 2002.
Int J Behav Nutr Phys Act. 2004; 1: 3.
Published online 2004 February 10. doi: 10.1186/1479-5868-1-3.


8. Fact or detail: There are websites such as BurgerKing.com that have games, toys, music,
and other downloads promoted alongside their food items. There is a big kids club link where 4
12 year olds are encouraged to become a member. Source information: Int J Behav Nutr Phys Act. 2004; 1: 3.
Published online 2004 February 10. doi: 10.1186/1479-5868-1-3.


9. Fact or detail: 94% of parents in U.K. want Mcdonalds’ to keep offering the toys. Source information: Hall, Emma. "MCD'S OPENED DIALOGUE TO TURN ITSELF AROUND." Advertising Age 80.1 (23 Feb. 2009): 12.

10. Fact or detail: In recent studies, researchers concluded that a ban on televisied fast food advertisements could reduce the number of overweight children by as much as 18 percent. Source information: "Win the Obesity War…By Banning TV Ads?." Running & FitNews 26.6 (Nov. 2008): 2-5. Health Source - Consumer Edition

11. Fact or detail: Sweden, Norway, and Finland are the only countries to ban commercial sponsorship of children’s programs. Source information: "Win the Obesity War…By Banning TV Ads?." Running & FitNews 26.6 (Nov. 2008): 2-5. Health Source - Consumer Edition

12. Fact or detail: Product placement is great at implanting brands in the minds of children. When the movie E.T. featured E.T. eating Reese’s Pieces, sales of the candy shot up 65 percent.Source information: http://www.commercialalert.org/issues/health/childhood-obesity/the-fast-food-trap-how-commercialism-creates-overweight-children

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